How does doubleclick advertising work

Those concerned about not meeting those standards can view the Ad Experience Reports in Search Console that show if they are violating these standards. Assuming there are not any compliance issues, once Google reviews the creative submitted with a bid response, the publisher determines if it meets their requirements.

Advertisers can view detailed profiles of each publisher, their specific offers and can accept a deal or propose a custom deal. Once submitted, Real Time Bidding display the status of pending deals. With all marketing channels, you need to measure what you do to know if it worked.

As an advertiser, you can measure when campaigns are seen, how people respond to them, and any action they take as a result of viewing your ads with DoubleClick. Real-time data allow you to modify campaigns on the fly. With the DoubleClick Bid Manager Connector from Supermetrics , you can retrieve metrics with different dimensions and view a snapshot of your campaign results. The advantage of DoubleClick over Google Ads is the access to over Ad Exchanges and premium inventory from high traffic websites.

It also automates direct ad buys through programmatic. DoubleClick will expand your abilities to reach audiences and can be viewed as the next building block after mastering Google Ads. For a deeper dive into DoubleClick, visit their YouTube channel for comprehensive videos. Her agency, Internet Strategy , is also a Google Partner. You can learn more about her on LinkedIn. Read article. Get full access to Supermetrics with a day free trial.

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DoubleClick by Google provides a number of products for most players in the online display advertising ecosystem, including: DoubleClick For Publishers DFP allows publishers to manage and sell their inventory to numerous buyers via the DoubleClick Ad Exchange.

Have some questions about integrating with a DoubleClick solution? Schedule a call with our technical team. Get our whitepaper! Dubai EN. Estonia EN. Finland FI. French FR. Greece EN. Ireland EN. Israel EN. Italy EN. Kenya EN. Latvia EN. Lithuania EN. Nigeria EN. Norway EN. Poland EN. Slovakia EN. South Africa EN. Sweden SV. Turkey EN. United Kingdom EN.