Why are online catalogs hard to use

It's cheaper, can be updated within seconds and if you've got your print catalog as a PDF ready, you can start right away. So other than the obvious production benefits, why should retailers put their print catalogs online? Print catalogs allow you to put something directly in the hands of your customers.

But what about your online audience? In today's retail market there's so much competition around that it's hard to stand out from the crowd. Gaining online traction and building awareness around your brand can seem like a huge task. But with online catalogs you can increase audience reach and interaction to really get your name out there. Activate those potential buyers by sharing your catalog on social media, with your email newsletter list, create ads and embedded it on your website.

There's huge potential for your catalogs. You just need to make sure you know your audience and what channels they're using. By creating a shareable shoppable catalog that's out there for all, you'll showcase your brand, your messaging and the experience you offer.

And, you can target your audience on every device. Online catalogs are adaptable for your mobile, desktop and tablet customers so you can truly grow your brand. Once your catalog is ready it's really up to you how far you push it.

When produced well, print catalogs are a sure-fire way to engage your audience. Like I said before they're a well-known format that has been used for years. If you're given a catalog , you know exactly what to do with it and exactly what it's for.

The format just appeals to people. So, we all love a good image heavy catalog. This means that when it comes to putting your catalog online, your audience will immediately recognize the format and functionality. But as we're now all tailored to the internet and our devices, we're more inclined to spend time reading materials online than offline. By enhancing and tailoring it to your online audience, you'll increase the amount of time spent in your catalog and with your brand.

You'll encourage your audience to learn more. And, unlike print, you can actually track your catalog performance. You can see exactly how your customers interact with your catalog. How long do they spend reading it? What pages do they spend more time on? Have they been inspired to buy? Not only will you be able to increase time spent, but you'll actually be able to see that it's working. Your online catalogs will offer valuable insights that allow you to act on your findings.

You can make informed decisions about performance, design and engagement. Anyone with access to the Internet can publish a Website. Sources on the Internet are Harder to Identify. Information taken from the Web can change overnight.

Information taken from the library or databases in the library gives the exact location. One must give full documentation when using information from a site. To Cite the Internet:. Follow the guidelines in the following texts kept in reference in Brown Daniels and Avon Williams Libraries.

The Chicago manual of style. U69 Publication manual of the American Psychological Association. P83 MLA handbook for writers of research papers. C53 This is not to be confused with searching the Internet.

Periodical Holdings. Tuition and Fees Pay for Library Use. Library resources are paid for with your tuition and fees, so take advantage of it.