Who owns lamar advertising

At the time, posters were used to advertise on what were called billboards but were nothing like the large, steel-frame structures used today. Then they were nothing more than town and city wall spaces used to advertise businesses or, just as often, upcoming public events.

They were more like modern bulletin boards, with posters stripped away or covered up after the events occurred. It proved to be a timely venture, however, for although Lamar's business was the design and fabricating of wall displays, it placed Lamar in a position to finance expansion into a new realm of advertising just as modern technology created a need for it.

Before the company's first decade of business ended, it became clear that the auto would soon replace the horse and buggy and that roads would be needed to accommodate it.

By , when Henry Ford introduced the Model-T, the nation had begun its durable love affair with the car. Important, too, Ford's assembly-line method of manufacturing had begun putting the automobile within reach of middle-class Americans. Lamar's response was to move into the new area of outdoor, roadside advertising. Despite the Great Depression and the fact that its markets were in states with few paved roads, Lamar soon turned roadside advertising into its primary business.

Like others in the industry, Lamar was aided by Outdoor Advertising Incorporated, an organization formed in to promote billboard sales nationwide. Charles Lamar and his two sons, Charles Jr. Although it was a growth industry, the billboard advertising business was a tough one.

In the industry's early years, many billboards had to be hand-painted on the actual display surfaces, a tedious process. Eventually that process gave way to printing the billboard displays on sheets and assembling them at the "plant' the site of the billboard. Today, most billboard advertisements are prefabricated as computer-designed and precision cut vinyl pieces with an efficiency far beyond the technology of Charles Lamar's day. There were soon other problems, especially state and local zoning regulations that did everything from imposing permit requirements to specifying the allowed locations and size and shape of the displays.

Nevertheless, the industry steadily grew, especially after World War II, when the average American family again could afford to buy an automobile.

Over the next 15 years, Lamar purchased an additional eight companies in Florida, Alabama, and Louisiana. Growth was abetted by the fact that Florida had become a tourist and retirement mecca, and its roads were improving quickly.

Reilly also faced serious problems, however, some of which were industrywide, including growing public resistance to billboard advertising. Critics felt that the industry was cluttering the highways with eyesores, blocking out the natural beauty of the landscape.

They even offered proof that billboards were dangerous distractions for drivers and caused unnecessary accidents. By the late s the federal government began paying attention to the critics, adding the strong possibility of additional regulation.

The rumbling prompted some important efforts by the industry to govern itself, particularly through the agency of the Outdoor Advertising Association of America and the Institute of Outdoor Advertising.

Francisville St. Lamar Advertising profits down sharply, but 'a strong fourth quarter' helped a bit. Your notification has been saved. There was a problem saving your notification.

Manage followed notifications. Close Followed notifications. Please log in to use this feature Log In. Contents 1 What is Lamar Advertising Company? See also Vayne build wild rift? See more articles in category: Advertising. Related Articles. What is linear advertising?

What is cinema advertising? What is advertising sales? What Is Concept Design? Definitions, The Purpose and Examples 4 weeks ago. What Is Stored Program Concept? Leave a Reply Cancel reply You must be logged in to post a comment. Check Also. Best thing about this job: The individuals I get to work with every day. We look after and support each other. It's great to work with people who are good at what they do but who also are supportive and can laugh and love.

Our greatest successes: We've had several. We went public in and completed one of our largest transactions when we bought Chancellor Outdoor in It made us one of the largest players in the outdoor advertising business.

Following that, we pioneered the use of digital advertising in out-of-home [ads that reach consumers outside their homes]. Finally, we did a reconversion in and became a real estate investment trust. Quote from our company's mission statement: Again, treat others as you'd like to be treated and the rest will take care of itself, and leave everything better than you found it.

We talk about those all the time. On my wall: The kind of things you'd expect from a company that has been around years—artifacts from the billboard industry like two framed billboard sections that were painted 20, 40 and 80 years ago. They've been scraped and repainted and painted again. I also have old brushes and hooks used by the guys who hung from the billboards to paint them. Best thing about working in a family business: Carrying on a corporate culture that is successful and family-oriented.

We like to think there's a different feel about us.